Not Another Fluff Piece

The same streets stretch out in front of Amanda as she stands in the doorway to her flat. No paparazzi this morning. No paparazzi any morning. One day though. She allows her long coat to swirl as she turns to lock the door, her straightened hair whipping around her face. Her first catwalk moment of the morning. The glamour fades as she finds that someone has forgot to turn on the runway lights to guide her gracefully down the stairs. She fishes her mobile phone from her handbag and uses it as a torch to guide her way down through the dark. Less Gretchen Jones, more Indiana.

The buzzer of the security door intimates her arrival to the outside world. She hops over the puddle, skillfully maintaining her stride in her heels. She struts along the street as the flashes of the lights from inside the waking domains capture glimpses of her practiced walk. She poses on the corner of the street as the white van moves past, ignoring the admiring looks from the driver and passenger inside. After her fans have moved on, she proceeds across the cobbled courtyard of the old church. High Fashion Against Old Tradition. This could be a great photo shoot, she thinks before stumbling across a broken cobble. She retrieves her gait and carries on, only wasting a moment to see if anyone saw her. She feels heat in her cheeks at this self-inflicted embarrassment. The red in the traffic light covers the shade of her face before the green signals her to cross.

As she enters the bus station, the detritus of the weekend before is swept in front of her by the morning wind. Another photo op. Fashion in the Wasteland. She stands in a queue  waiting on her transport, observing the dull grey and blue clothes of the others. Everyday Chic: How To Stand Out In The Crowd. As it pulls in the bus’s headlights put her in centre stage, the spotlight on the most fashionable person there.

She takes her seat and roots around again in her large bag. Practically Fashionable. She takes out her mp3 player and magazine. She listens to music as she scans the writing alongside the pictures, paying no attention to either. She stares at the pictures from the latest London premiere and imagines how she can recreate the look on her budget. Then she dreams of the days when it will be her in the photos and someone else concocting ways to dress like her. Page after page the dreams become more vivid until the illusion is smashed as she reaches the ‘What Were They Thinking’ section. She shakes her head at some of the outfits, feeling then a little disappointment as she notices one of the newer stars wearing a dress very similar to one she owns and being mercilessly derided for having such a fashion nightmare. Later the dress will find its way into the charity shop bag. Fashions a high speed business. Trends change in a heartbeat. That’s what Amanda’s boss says as he explains why she has to rearrange the shop window she did last week.

Amanda only works full time during the summer. Normally she only works weekends as she is studying Art & Fashion at college. Everybody’s Gotta Start Somewhere: What It Takes To Make It In Fashion. Once she’s completed her course, Amanda is going to travel to the fashion capitals of the world, gaining experience at the clothface of the industry. Then she’s going to become a fashion writer, then editor, then designer (but not necessarily in that order) and perhaps even a part-time model or UN Ambassador. The Many Talents of Amanda Morgan. She’ll write insightful stories into the latest fashions and their roots, hard hitting stories on the exploitation of workers by companies, she’ll design outfits which blend classic styles with contemporary demands. Amanda Morgan will be a fashion icon not another fluff piece. However until those heady days of the future she exists as a fashion student/sales assistant for a High Street Shop. Fashion You Can Afford.

As she replaces last weeks blues with this weeks whites, Amanda arranges the outfits in the way she knows will entice passers-by to enter the shop and pick up a new outfit for the weekend. Call of the Fashionita Siren! Luring them in, diverting them from their voyage for a mid-morning coffee. After her mid-afternoon tea break Amanda’s boss instructs her to arrange the window in the way the brief mandates. This sirens song stifled by the need to sing from the same hymn sheet as the rest. For the remaining hours of her shift Amanda dreamed of the day when she will own her own fashion chain and tried to think of names. For a long time she had settled on Style by Amanda but now felt that sounded too pretentious and too common all at the same time. After much self deliberation she decided her chain would be called You by Amanda Morgan, it would be a fashion shop for normal people but done in an artistic way. There would be a clothes display in one window and in another an art installation but before she could decide upon the installation it was time to finish for the day. How To Look Fabulous At The End Of The Day.

On the journey home Amanda gave ratings to the outfits of her fellow commuters. What Were They Thinking: Real People Edition. The highest scoring was a blonde wearing a LBD with Petrol Blue Trench-coat. The worst was a bald man wearing a Camel Brown Overcoat with Grey Suit and Blue Shirt. As she strolled home Amanda smoked her daily allowed cigarette. Not All Sugar and Spice. Her plan for a quiet Monday evening included a hot shower followed by some soaps and then helping the television judges in their quest to find the country’s next supermodel. After that she would go to bed and get plenty of sleep before her early morning hair and make up call. The Trials of The Fashionable Working Woman.

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